AI washing? We wrote the cleanest guide to spot it! – Download our FREE Playbook!
DIGITAL PRODUCT STUDIO
ABOUT THIS PLAYBOOK
AI is everywhere—in your inbox, social feed, and probably in half the pitch decks you've seen this year. But not everything labeled "AI" adds real value. Through 2024, we've watched too many great projects go sideways because decision-makers lacked a clear framework for evaluating AI products. This whitepaper cuts through the noise with:
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How to spot the difference between AI features that help real users and those that merely satisfy executive teams and investors
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Real-world insights and numbers from industry veterans
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Current regulatory efforts to tackle misleading AI claims and where things are headed
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A rapid-fire checklist for analyzing any AI product pitch with confidence
Who should definitely read this?
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Tech entrepreneurs creating AI solutions (no coding background needed)
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Investors seeking clarity on AI investment opportunities
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Corporate leaders responsible for AI strategy and resources
Stop guessing and start evaluating AI products with confidence. Download our comprehensive guide to get straightforward frameworks, real-world insights, and a no-BS guide to spotting AI value vs. AI fluff.
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“After four decades of reading tech marketing announcements, I expect that most of these are some form of AI-washing. Thus the need for this playbook. It is filled with clear thinking about how we got here, how AI can add real value, and how to spot opportunities among the noise.”
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